Guzman y Gomez has had a volatile run since listing on the ASX. But its founder and boss is looking beyond short-term market pressure, with big plans for the chain's US expansion. Sean Aylmer speaks with founder and co-CEO Steven Marks about building a “generational” fast food brand. Marks discusses the challenge of cracking the US market, the role of drive-thrus and delivery, and the company's focus on food quality, speed and value.
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