I was so pleased when Ellen Frost of Local Color Flowers agreed to create an online course with us. Her design studio business model was exactly what I saw as a perfect match for my cut-flower growing business. I literally thought, if only my commercial customers could learn from her how local is really a benefit for designers, florist shops, and really anyone in the cut-flower chain.
Join me as Ellen and I walk through all the sessions in her course and hear from her what they are all about.
I can say wholeheartedly that this course will benefit anyone in the cut-flower industry. It is targeted at florists, farmer-florist, and event designers, but if these people are your customers, it can help your business too.
Mentions:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost.
Syllabus from Ellen's Course
Book: Flower Confidential by Amy Stewart
Connect with Ellen:
Florist Buying Local Instagram
Local Color Flowers Instagram
Fler avsnitt av Field and Garden with Lisa Mason Ziegler
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