What Is An Elevator Pitch? (Cutting Room Floor #018)

"You gotta have an elevator pitch!" How many times have we heard this as a storyteller? Omg. All the time. But what actually IS an elevator pitch? Both of us didn't even know ourselves until very recently...and it's actually an amazing technique by which to understand our own projects, let alone communicate them to someone else. We cover it all, and even pitch each other with our own projects. This week on the Cutting Room Floor!