Ep 260: Redefining Representation: Josiane Faubert on Building PICHA

Episode Summary

In this episode, Damien Swaby sits down with Josiane Faubert, a photographer and creative entrepreneur who has built a platform to showcase authentic, diverse imagery of Africa and the diaspora. From her early life in Gabon to studying in Paris and building a career in London, Josiane shares her journey of redefining representation in visual storytelling.The conversation explores how cultural heritage, lived experience, and determination can shape a filmmaker’s and photographer’s perspective — and why authentic representation matters now more than ever.

What You’ll Learn in This Episode

• 🌍 How growing up in Gabon and France influenced Josiane’s eye for photography.
• 📸 Why she founded PICHA Afrostock collection and the mission behind it.
• 🎥 The challenges creatives of color face in the stock image and film industries.
• 💡 Tips for emerging filmmakers and photographers trying to build a sustainable career.
• 🔑 The importance of telling stories that reflect true diversity, not stereotypes.

About Josiane Faubert

Josiane is a Gabonese-born photographer and entrepreneur who founded PICHA Afrostock, a platform dedicated to showcasing diverse, authentic African and diasporic imagery. Her work has been featured in global campaigns, and she is passionate about bridging gaps in representation across media and visual storytelling.

Links & Resources

• Follow Josiane Faubert on Instagram
• Explore Afrostock on PICHA
• Damien Swaby – Filmmaking Conversations

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