$5bn Music Investor | "Most Artists Are Leaving 20% of Their Money on the Table" | MATT SPETZLER

Matt Spetzler has closed over $5bn of music deals including Kobalt and Native Instruments. He now runs his own fund backing independent music companies. He's seen how the money flows from every angle, and he says most artists are missing it.

In this episode, Matt breaks down exactly where independent artists are losing money they don't know about (publishing alone is an extra 20%), why chasing a million streams is the wrong goal when 100,000 loyal fans spending $100 each is worth $10 million, why you should never split your rights even when someone offers you a deal, what investors actually look for before they back a music business, and why he thinks AI is making it both easier and scarier to be an independent artist in 2026.

He also answers community questions from CJ Snaii on building a career investors would believe in and Max Skalla on the biggest AI red flag in music right now.

If you're an independent artist who's never understood how the money side of music actually works, this episode will change that.

New episodes every Monday.