Community App Founder | "50,000 Followers Is Not a Community" | NICOLA GUNBY

Nicola Gunby is a two-time founder who built and sold a beauty marketplace before she turned thirty, then set out to fix a problem she couldn't shake... how hard it is to actually meet people and build real community in a city full of strangers. That became Cliq. In this episode she gets specific on why your fifty thousand followers aren't a community, why most people quit building one right before it works, and why the smaller and more niche you go, the stronger the connection. She also breaks down the difference between an audience that scrolls past you and a community that actually turns up. If you're an artist trying to turn passive listeners into a fanbase that sticks, this one's for you.

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