Live Events Founder | "Artists Can Earn 40% More From Live" | MAX BUSIN

Max Busin is the founder of GoToBeat, the live music company on track for half a million tickets this year across 16 European countries. His pitch to artists is a simple one: tour with us and earn around 40% more than you would with a traditional promoter.

In this episode he breaks down how that number works (lower costs, smarter data, the right rooms), why most artists quietly lose money on tour, and why owning your audience matters more than raw scale, a lesson he learned the hard way after a media business he'd built to the 45th biggest website in the world vanished overnight when one platform changed its algorithm. Alex and Max also get into AI as a tool rather than a threat, why one clear metric beats chasing followers, and the case for just putting the work out instead of overthinking it.

If you're an independent artist trying to build something that lasts, this one's for you.

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