Touring Indie Artist | "It's Not A Product. It Should Be A Feeling." | LIZZIE ESAU

Lizzie Esau has gone from open mics in the Northeast to Radio One's Big Weekend and Glastonbury. No label. No viral moment. No shortcut. Just great music, relentless live shows, and zero-hour jobs to keep it all going.

In this episode, Lizzie talks about why she built her career on stage rather than on a screen (and why most of her community found her through live, not social), the preparation ritual that keeps her nerves in check before every show, what she learned from playing to two people and a dog in Middlesbrough, and why she stands at the merch table after every single gig.

She also shares the mindset shift every artist chasing numbers needs to hear: stop treating your music like a product. It should be a feeling you give someone. Then it becomes something people experience, not just buy.

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