un:hurd Founder | "Playlisting Is Not Your Answer" | ALEX BREES Q&A

Alex Brees has watched 200,000 artists sign up to un:hurd. He's seen what the ones who grow do differently from the ones who stay invisible. In this episode, he gets out of the interviewer's chair and answers questions directly from the community.

Alex breaks down why playlisting is only part of the strategy and what artists should be doing alongside it, the three things that separate artists who grow from artists who stay invisible (creativity, consistency, resilience), why most artists are chasing the wrong goal and the difference between optimising for a million streams versus £30,000, why where you're based doesn't matter as much as you think and how artists in developing markets actually have a hidden advantage, and why the journey taking 5 to 10 years is a feature, not a bug.

Questions from Oisin Murphy (17 years old), BECKO, Luke (In Pools), Hway (Adrian), TheEnough, and The K.I.J Experience.

If you've ever wondered what the founder of a music platform would tell you if he had nothing to sell, this is the episode.

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un:hurd music gives every independent artist a fair chance of success. Start now: https://unhurdmusic.com