Advertising Legend Lee Clow - Creative Genius, Loving, Listening

Lee Clow has been making this thing called “advertising” for more than 40 years. He started at Chiat Day in Los Angeles when there were 10 people and 2 accounts and has been there ever since. In This Episode: -Growing up adopted post WWII -Identifying his passion for art early on -The meaning of “applied art” -How the advertising agency shifted to mavericks leading the way -Looking for the things he could become obsessive about -Why he was drawn to advertising -How the idea originated for the Apple Genius Bar -Finding the romance in advertising, looking for the emotional center of a brand -From form to formless – having a disruptive nature -Working closely with Steve Jobs and why “impute” mattered -Why he’s most proud of the relationships along the journey -Behind the scenes of Apple’s “Think Different” campaign -Needing resiliency to overcome the downside of the advertising business -Finding ideas in listening

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