Former HubSpot CRO on the Math Nobody Uses to Scale | Mark Roberge

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Your retention problem isn't product. It's not customer success. It's sales.

Mark Roberge was the 4th employee at HubSpot and took them from $0 to IPO as their founding CRO. Now he's a Harvard Business School professor, co-founder of Stage 2 Capital, and author of The Science of Scaling.

In this conversation, Mark and I break down why most founders get the scaling question wrong, how to build compensation plans that kill coasting, the one interview technique that reveals a salesperson's ceiling, and the brutal math behind knowing when you're actually ready to scale.

I also share the story of selling my own company to the wrong buyer and the single question I wish I'd asked before signing.

📕 Get Mark's book — The Science of Scaling: https://amzn.to/4uS6Z0s

🔗 Mark on LinkedIn: https://www.linkedin.com/in/markroberge/

🔗 Stage 2 Capital: https://www.stage2.capital

Subscribe to Finding Peak for frameworks that actually work: https://ryanhanley.com/subscribe

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