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Title: Simplified Cybersecurity Sales for MSPs
Author: Jennifer Bleam
Narrator: Jennifer Bleam
Format: mp3
Length: 2 hrs and 9 mins
Release date: 09-18-23
Ratings: 5 out of 5 stars, 8 ratings
Genres: Security & Encryption
Publisher's Summary:
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy? This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.