Fixing the Reason Why Nobody Wants a Heat Pump | Jeff Coleman, Eli

Jeff Coleman woke up one morning and realized he was running a different kind of company than he started. What began as a software platform to help homeowners access clean energy incentives became a product with a much harder problem to tackle: a fintech company speeding up the rebate turnaround between utilities, governments, and contractors.

In this conversation, Eli’s founder shares the truth about scaling a company rooted in clean energy through a political reversal, why the path to energy upgrades is paved with paperwork for contractors, and why he believes leaning into the “boring” parts of climate tech is crucial to expanding clean energy access.