[Ep573] How does promo art help sell your game?

In episode 573 of 'Coffee with Butterscotch,' the brothers walk through the evolution of the How Many Dudes box art and what YouTube thumbnails taught them about what actually resonates with players. Turns out the answer wasn't to make something epic but to make something gloriously dumb. They close out with a look at trademarks, what they actually protect, and why registering one might matter more than you'd think.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:20 Introduction and Welcome
05:45 The Challenges of Building a Game Studio Reputation
08:46 Player Expectations and Game Content
11:46 Steam Controller's Scream
15:25 The Fragility of Gaming Hardware
17:22 Creating Effective Promo Art
22:00 The Evolution of Game Marketing
34:47 Learning from Community Engagement
39:31 (Listener Question) HaoteeHatooie: Do you trademark your game names? 
42:50 The Importance of Consumer Protection in Trademarks
45:46 Navigating Trademark Applications and Challenges
49:46 The Role of Trademarks in Game Development
54:49 The Legal Landscape of Copyright and Trademark

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Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.