A New Kind of Dealer: Antique Jewellery in a Social Media World

For generations, the antique jewellery trade has been built on discretion, reputation and knowledge passed quietly from one dealer to another.

But that world is changing.

In this episode of Gem Pursuit, Matthew sits down with The Jewel Geek to explore what it means to develop an eye for antique jewellery in a more open, digital age.

From early experiences buying at auction to building a network of trusted dealers, Brinder shares how his taste has evolved and how a combination of instinct, study and building relationships has helped him build a strong reputation in his short time in the trade.

Along the way, they discuss the realities of the trade: overpaying, missing out, learning to recognise quality, and understanding what actually sells. They also reflect on the growing role of social media, the importance of educating new collectors, and why antique jewellery may be more relevant now than ever.

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