Cardi B’s Beauty Supply Store Strategy + Kathy Hilton’s Hand Makeup

Does every celebrity beauty brand need to race toward Sephora or Ulta? Cardi B’s Grow-Good is taking a different route: independent beauty supply stores where her customers already shop. We discuss why that strategy makes sense, what repeat customers can tell you that launch-day hype can’t, and how live-shopping platforms like Whatnot are changing the beauty shopping conversation.

Then, Kathy Hilton is getting into hand care with Touché, starting with a peptide-infused hand tint. We’re intrigued—but do our hands need their own makeup and skincare routine, and will shoppers pay prestige prices for it? Plus, we share our experiences with Decorté’s Liposome Advanced Repair Serum, in partnership with the brand, and feedback from our Gloss Angeles Confidential listener testing program, including what testers liked and where the product didn’t work for everyone. We also share details about our upcoming appearance at Ulta Beauty in Los Angeles on November 20. Let's hang!

Would you buy makeup specifically for your hands? Tell us in the comments.

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