Conveying the Cool: How to Sell an Idea That’s Ahead of it’s Time

Here’s a great question from one of our listeners, David: If your work is truly cutting edge, how do you effectively market if people don’t even have the distinctions yet to “get it,” and you need to get their attention AND it takes a longer conversation to really open it up? The art of conveying […]The post Conveying the Cool: How to Sell an Idea That’s Ahead of it’s Time appeared first on Good LifeProject.

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