What does a Social Media Consultant Do? - with Liz Burr

This week Scott talks to new media consultant Liz Burr about working in Social Networking. What does a social media consultant do? Is it PR or marketing? How much is science and how much is gut? Are social media people more than just the popular kids from High School? Liz helps Scott work out his school issues. Also: People of Color and their role in Social Media.