When Should Companies Weigh in on Contentious Issues?

In a globally connected and highly politicized world, organizations are increasingly expected to comment on social, political, and environmental issues. But taking a stance doesn't always make business sense and can backfire when employees or consumers see a disconnect between leaders’ words and actions. Alison Taylor, associate professor at New York University, says there's a better way to make decisions on corporate speech, which includes involving workers in the process. Taylor is the author of the HBR book Higher Ground: How Business Can Do the Right Thing in a Turbulent World and the HBR article “Corporate Advocacy in a Time of Social Outrage.”