Why Some Companies Thrived During the Pandemic

Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight, led a survey of more than 2,000 executives to study how they reengineered operations during the pandemic. The research identified a kind of extreme adaptability at the team and organizational levels that helped some companies come out on top. Ferrazzi argues that after months of ruthlessly adapting, leaders should continue on a path of resilience and agility to stay competitive in the post-Covid-19 world. And he offers concrete steps to take. Ferrazzi is a coauthor of the new book "Competing in the New World of Work: How Radical Adaptability Separates the Best from the Rest."