How a Coal Polluter’s New Strategy for Sustainability Transformed Its Business

Enel, Italy’s state-owned power company founded in 1962, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy services and has integrated sustainability into its business model and operations.

In this episode, former Harvard Business School senior lecturer Mark Kramer explains how Enel made that enormous strategic change — from its long-range planning to how it tackled the dreaded “innovator’s dilemma.”

Kramer studied the company’s transformation into a renewable energy leader in his case, “Enel: The Future of Energy.”

Key episode topics include: strategy, change management, leadership and managing people. 

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

• Listen to the original Cold Call episode: How a Coal Polluter Became a Renewable Energy Leader (2018)
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