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HBR On Strategy

Defining a Growth Strategy in Uncertain Times

12 min • 12 juli 2023
To plan for the future, businesses usually look to their past. But what if your company is in uncharted territory? Columbia Business School professor Rita McGrath has a different idea: Design experiments to test your assumptions using “discovery-driven growth.”

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Vad är en podd?

En liten tjänst av I'm With Friends. Finns även på engelska.

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