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HBR On Strategy

The Difference Between a Plan and a Strategy

12 min • 3 maj 2023
Planning is comforting but it’s a terrible way to make strategy, says Roger Martin, former dean of the Rotman School of Management at the University of Toronto. In contrast, setting strategy should push your organization outside its comfort zone.

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En liten tjänst av I'm With Friends. Finns även på engelska.

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