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What Is Blue Ocean Strategy — and Where Does It Go Wrong?

23 min • 31 maj 2023

Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.

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What Is Blue Ocean Strategy — and Where Does It Go Wrong?

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