Elite Sports Strategies for Elite Farming with Nick Martin

This week on Head Shepherd, Ferg chats with Nick Martin about the crossover between sports psychology and farming. Off the back of his Kellogg Rural Leadership research into the performance psychology of elite Canterbury sheep and beef farmers, Nick shares practical tools like self-talk, visualisation and box breathing, to help sharpen focus and navigate high-pressure situations.

The conversation highlights what sets top performers apart, with a focus on mindset, self-awareness and goal setting. It’s a fascinating look at how small changes can drive big results both on the farm and on the pitch!

You can read Nick's full report below:

https://ruralleaders.co.nz/the-performance-psychology-of-elite-canterbury-sheep-and-beef-farmers/

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