Hear Imagination Flourish Through Audiobook Experiences Designed for Modern Curious Audiences Worldwide
B2C-B2B: The Role of a Marketing Continuum in Software Design Audiobook by Peyman Khodabandehloo
11 april 2023
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Title: B2C-B2B: The Role of a Marketing Continuum in Software Design
Categories: Computer Science, Technology
Author: Peyman Khodabandehloo
Narrator: Peyman Khodabandehloo
Publisher: Peyman Khodabandehloo
Release date: 04-11-2023
Language: English
Summary:
There are two software worlds. There is the beautiful functional world of smart “tech” appliances that do Star Trek things. Then there is the world of Healthcare.gov and complex software in financial services, health care, and government, such as maintaining and securing the Department of Veterans Affairs. As executives, system or user-experience designers, or product managers in software or software-dependent industries, we are exposed to a tremendous amount of marketing exuberance and bravado. We need answers to the many questions coming at us unrelentingly asking for decisions. Separating hype from utility can be difficult in software. How do we better predict software acquisition outcomes in the field? How do we accomplish an order of magnitude increase in development efficiency? This book sheds light on two different sets of rules for technology along a continuum of values. These rules can determine success or failure before projects even start. Different technology acquisition criteria and different system requirements require different approaches and rules of engagement. This reality becomes manifest in contexts where we don’t even have a common language for the discussion of critical decisions.
https://audiobookzap.com/free
Title: B2C-B2B: The Role of a Marketing Continuum in Software Design
Categories: Computer Science, Technology
Author: Peyman Khodabandehloo
Narrator: Peyman Khodabandehloo
Publisher: Peyman Khodabandehloo
Release date: 04-11-2023
Language: English
Summary:
There are two software worlds. There is the beautiful functional world of smart “tech” appliances that do Star Trek things. Then there is the world of Healthcare.gov and complex software in financial services, health care, and government, such as maintaining and securing the Department of Veterans Affairs. As executives, system or user-experience designers, or product managers in software or software-dependent industries, we are exposed to a tremendous amount of marketing exuberance and bravado. We need answers to the many questions coming at us unrelentingly asking for decisions. Separating hype from utility can be difficult in software. How do we better predict software acquisition outcomes in the field? How do we accomplish an order of magnitude increase in development efficiency? This book sheds light on two different sets of rules for technology along a continuum of values. These rules can determine success or failure before projects even start. Different technology acquisition criteria and different system requirements require different approaches and rules of engagement. This reality becomes manifest in contexts where we don’t even have a common language for the discussion of critical decisions.
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