Hear Imagination Flourish Through Audiobook Experiences Designed for Modern Curious Audiences Worldwide
Here Be Dragons Audiobook by Richard Mulholland
25 april 2023
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Title: Here Be Dragons
Subtitle: How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling
Categories: Business, Business Development, Commerce, Entrepreneurship
Author: Richard Mulholland
Narrator: Richard Mulholland
Publisher: Solid Gold Audiobooks
Release date: 04-25-2023
Language: English
Summary:
Stop telling stories. Start selling them! The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part. As a salesperson. you have two jobs. The second job of the storyseller is to help clients and customers slay their dragon. The first job of the storyseller is to help them see their dragon. You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve). Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales, and new business through storytelling.
https://audiobookzap.com/free
Title: Here Be Dragons
Subtitle: How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling
Categories: Business, Business Development, Commerce, Entrepreneurship
Author: Richard Mulholland
Narrator: Richard Mulholland
Publisher: Solid Gold Audiobooks
Release date: 04-25-2023
Language: English
Summary:
Stop telling stories. Start selling them! The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part. As a salesperson. you have two jobs. The second job of the storyseller is to help clients and customers slay their dragon. The first job of the storyseller is to help them see their dragon. You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve). Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales, and new business through storytelling.
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