In the summer of 1979, Major League Baseball's Chicago White Sox had a fantastically dumb idea. Sell cheap tickets if fans brought a disco record. The vinyl would then be all blow up. While it sounds dumb, it got far worse as this publicity stunt turned into a riot.
Sources
https://www.chicagohistory.org/disco-demolition-night/; https://www.bbc.com/culture/article/20230922-the-night-angry-rock-fans-destroyed-disco-music
https://en.wikipedia.org/wiki/Disco_Demolition_Night
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En liten tjänst av I'm With Friends. Finns även på engelska.