How would you sell Christianity today? with Rory Sutherland

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning.

In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear?

Produced by Patrick Gibbons.

Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.

For more Spectator podcasts, go to spectator.co.uk/podcasts.

Contact us: [email protected]

Hosted on Acast. See acast.com/privacy for more information.