Episode 145: How Your Mindset Impacts Art Pricing: One-On-One Coaching with Jennifer Cupp

Art pricing isn't just math. It's mindset. Listen to a real coaching session that will help you charge more without spiraling.

In this episode, I'm doing something new. I'm sharing a first of many one-on-one coaching sessions with artists from the Honest Art® Society.

Our first guest is Jennifer Cupp, an artist who started painting at 40 and built a daily studio practice. For years, sales were slow. Then she started doing fairs and everything shifted.

We break down the mindset shift that changes pricing forever: pricing is an internal decision, now an external circumstance. The quality of your work is the quality of your work, no matter the city.

Here's what else we covered in this coaching session:

• Why selling out or not keeping up with demand is a signal to raise prices

• The typical pricing increase range

• How to use fear as information, not a decision-maker

• Why art fairs create legitimacy that boosts online sales too

• Why the feast-or-famine fear lessens with multiple revenue streams

• The long game reality: seeds planted for years can suddenly become momentum

Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.

Interested in being a guest on a future episode of Honest Art®? Email me at [email protected]!

Resources Mentioned:

• Join me for an in-person workshop: https://jodieking.com/workshop

• Looking for an artist community? Join us in the Honest Art® Society: https://www.jodiekingart.com/has

• Follow Jennifer on Instagram

• Check out Jennifer's Website

• Support Jennifer at the One of a Kind (OOAK) Show in Chicago this April

• Learn more about Licensing with Episode 134: The Art Licensing Playbook with Cat Couillette

• Art Fair Application Secrets Every Artist Should Know

• Want more on pricing? Listen to Episode 69: How to Price Your Art (So It Sells!)

• Elevate Your Art, Business, and Community inside the Studio Elite Mastermind

• Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6

• How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!

• Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF