What I Wish I Knew Before My Divorce (and how I built a $150M business from it) with Chriselle Lim

Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married.

From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money.

Timestamps:

(00:00:00) Intro
(00:02:00) What Makes an ‘IT’ Girl?
(00:02:55) Chriselle Before Fame
(00:04:02) Breaking Free from Perfection
(00:06:34) Influencer or CEO?
(00:08:14) The Moment Chriselle Stopped Pretending
(00:10:08) Buying PHLUR Amid Divorce
(00:12:09) Why ‘Buy, Don’t Build’
(00:13:03) Taking Over a Brand
(00:13:42) First Move as a Brand Owner
(00:14:56) What Selling a Company Really Means
(00:16:59) The Role of People in Business
(00:19:52) Pain vs. Pleasure: What Drives Action?
(00:22:40) Secret to Storytelling
(00:24:02) Stan Ad
(00:25:37) Be Authentic or Fail
(00:28:24) Documenting Divorce
(00:29:43) The Cost of Sharing Your Life
(00:30:56) Marriage Lessons Chriselle Learned
(00:32:14) Why Every Business Needs a Contract
(00:34:25) How ‘Rich Mom’ Went Viral
(00:36:12) Backlash of Being a ‘Rich Woman’
(00:38:50) The Shift in Public Perception
(00:41:14) Pique Ad
(00:42:12) Bilt Ad
(00:43:24) Chriselle on AI
(00:45:15) Do You Identify as a Creator?
(00:46:58) Embracing Creativity
(00:48:08) Balancing Trends & Creativity
(00:51:19) Sharing Your Story Bravely
(00:53:08) I Bought Myself An Engagement Ring
(00:54:37) Missing Person vs. Father Figure
(00:55:10) Chriselle’s Favorite Beauty Brand
(00:56:44) Entrepreneurship vs. Divorce vs. Co-Parenting
(00:58:41) One Word to Describe Your Life
(01:00:35) The ONE Thing to Hear on Hard Days

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Sponsors:

. Stan - Learn more at http://getstanley.ai/maggie

. Pique - https://piquelife.com/hsr for 10% off

. Bilt - http://joinbilt.com/hsr

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Follow Chriselle Lim:

Instagram: www.instagram.com/chrisellelim

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