Kirsty Godso is the trainer behind Olivia Rodrigo, Hailey Bieber and Kaia Gerber. After 13.5 years inside Nike, she became the face of Vuori through a multi-million-dollar brand partnership. She reveals what celebrities actually do to build their bodies, why most high-intensity workouts fail, how she sets goals for clients, the truth about protein products, common keto mistakes, and the red flags hiding in “healthy” foods - plus her take on Alo, Lululemon and why the athleisure industry keeps rapidly growing.
(00:00:00) Intro
(00:02:23) Celebrity Trainer: What Wellness Really Means
(00:03:08) Why Women Say Wellness & Men Say Fitness
(00:03:50) I Never Planned To Train Hailey Bieber & Kaia Gerber
(00:04:55) How Nike Discovered Me
(00:07:24) Inside The Billion-Dollar Athleisure Wars (Nike vs Alo vs Vuori)
(00:08:41) Why Alo Looks Tacky
(00:10:16) What's Wrong With Lululemon
(00:11:17) How Vuori Grew 44% While Other Brands Stalled
(00:13:32) Do Celebrity Deals Really Build Athleisure Brands?
(00:17:03) Why 2016 HIIT Culture Broke Women’s Bodies
(00:18:29) How Many HIIT Workouts You Should Actually Do
(00:20:31) How I Set Goals For Kaia Gerber & Olivia Rodrigo
(00:22:22) The Two Workout Mistakes Everyone Makes
(00:23:44) Why I Never Set Weight-Loss Goals
(00:26:49) The Goal-Setting Lesson That Changed Everything
(00:28:46) beehiiv Ad
(00:30:07) How Stress & Hyperfixation Ruin Results
(00:32:42) Why Exercise Is Back As The #1 Resolution
(00:34:35) Kirsty’s Take On The New Body Era
(00:35:55) Celebrity Protein Brands — What’s Really Going On?
(00:38:06) Protein Label Red Flags (Don’t Buy This)
(00:40:18) What I Throw Out Of Clients’ Kitchens
(00:43:15) Why Most People Quit Before Results Show
(00:45:23) “You’re A 6/10” - The Mindset Shift That Works
(00:47:11) Tough Love vs Self-Trust In Motivation
(00:50:51) Cozy Earth Ad
(00:51:57) Hoffman, Trauma & My Need For Control
(00:58:26) Leaving Nike: Realising My Success Was Always Me
(01:00:19) The Signs It’s Time To Leave Your Job
(01:02:31) The Truth Behind My $2M Vuori Deal
(01:04:14) When The Internet Finds Out Your Worth
(01:05:49) Why I’m Betting On My Own Businesses Now
(01:08:23) Femininity, Fashion & Body Confidence
(01:10:56) Dating In LA & “Hot Smart Foreign”
(01:14:10) Rapid Fire: Range Rover, Coffee & Cold Plunges
(01:16:03) “Burn 2.0” - Naming This Season Of Life
(01:16:43) Where To Find Kirsty Godso
(01:16:49) What HSR Should Help Her With Next
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Episode Sponsors:
beehiiv - Use code HSR30 at http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-01-28
Cozy Earth - http://cozyearth.com with code HSR, or until February 8th you can Buy One Get One Free on pajamas with code: HSRBOGO
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. 50% off your first month of Pyro when signing up for a monthly membership using code HOT50. Users can use this link and it will automatically apply at checkout for them:https://pyro.kirstygodso.com/register?promocode=HOT50&plan=6705c9272ca6753176671a442
. 15% off an order of Made Of Protein with code HSR used at checkout on:https://madeof.life
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Follow Kirsty Godso:Instagram: https://www.instagram.com/kirstygodsoWebsite: https://www.kirstygodso.com/
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