How Neptune Co-Founder John Sims-Hilditch Has Led A Successful Brand For 30 Years

'There are two sides to designing something: it needs to be useful and it needs to be beautiful,’ says John Sims-Hilditch, co-founder of Neptune, which is celebrating 30 years of making furniture and accessories for the home. ‘I actually slightly fall into beauty being the most important thing in design,’ he continues. ‘Utility falls away but beauty endures’. Tune in for more about how John and his business partner Giles Redman went from selling hammocks to building a hugely successful brand.