Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack

Lenny writes one of the top five business newsletters on Substack — which has amassed over 500,000 subscribers. He hosts a podcast that makes him more money than he made in corporate America. And he’s built a raving X audience of over 188,000.

No training. No ego. And to top it all off, he writes in one of the most oversaturated markets on the Internet: product management.

How does he do it?

After his first Substack post went viral, “What Seven Years at Airbnb Taught Me About Building a Business”, Lenny saw the positive impact that his ideas had on his readers. He became obsessed with adding value. His motto?

“There’s always room for better content.”

In an age of cheap, viral-hungry clickbait, Lenny’s quality bar is through the stratosphere. He spends hours researching and revising. He takes ten, twenty, thirty passes on every piece he writes. He’s hyper-focused on adding value. And his audience loves it. His commitment to quality catapults his content above the noise. 

In this episode, you’ll see inside Lenny’s process. He opens up about creating high-signal content; following what energizes him; balancing storytelling with practicality; protecting his writing schedule; and above all, rising above the noise. 

Twitter: https://twitter.com/lennysan

Website: https://www.lennyrachitsky.com

Newsletter: https://www.lennysnewsletter.com

Podcast: https://www.lennyspodcast.com

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