Inside the Music Sync Business with Elyse Schiller

How do songs get placed in Netflix shows, commercials, films, and video games - and how much money can musicians actually make from music sync licensing? In this episode, Mirav talks with music sync licensing expert Elise Schiller about the business behind sync deals, music placements, and licensing songs for TV, film, streaming, advertising, and gaming.

Elise explains how songs are pitched to music supervisors, what makes a track “syncable,” how sync licensing deals work, and why one placement can completely change an independent artist’s career. 

If you want to explore more creative careers, from musician and sculptor to Broadway wig makers, photographers, TV producer, and many more check out our Creative Jobs Category where you'll find interviews, salaries breakdown, and real stories from people making a living doing creative work.

Connect with Elyse:

Linkedin: https://www.linkedin.com/in/emschiller/

Website: https://www.gsmfiera.com/

"How Much Can I Make?" Is nominated for 2026 Women in Podcasting Award!

Music credit: Kate Pierson & Monica Nation

Visit howmuchcanimake.info

About the host: Mirav Ozeri has always been drawn to storytelling and journalism, especially the stories of everyday people.

In the 90’s She founded her own video production company, producing, directing, and editing documentaries and videos for political organizations which led to a 17-year career at CBS News, where she served as a producer/editor, helped launch CBS MarketWatch, and later worked as a senior editor and segment producer until the program was acquired by Dow Jones.

During her years at CBS, Mirav developed and produced a television pilot built around a simple idea: giving people an honest look at what different careers are really like. Although the pilot was never picked up, the concept stayed with her. Years later, she brought it back as How Much Can I Make?, a podcast that explores real jobs, real stories, and the many paths people take to build a career.