002 - Sidekick for Business

Welcome to Episode 2 of HubShots! Recorded: Wednesday 14 October 2015 In this episode we cover: Shot 1: Inbound thoughts of the week Seth Godin – take responsibility Dharmesh’s Inbound 2015 Keynote presentation tips: http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote technical hitch as it started see also the comments, Devendra leaves a comment, Dharmesh responds! Shot 2: HubSpot product discussion of the week Sidekick for Business: http://www.getsidekick.com/pricing document tracking sequences templates Shot 3: HubSpot feature of the week Email signatures new email signature personalisation token based on HubSpot owner: http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content requires connection to HubSpot CRM Shot 4: Opinion of the week HubSpot connectors Zendesk: https://www.zendesk.com/ Zopim (integrates with zendesk): https://www.zopim.com/ Shot 5: Challenge of the week convincing clients to consider Facebook advertising AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected Shot 6: Resource of the week State of Inbound Report: http://www.stateofinbound.com/ see also Craig’s post: http://xen.com.au/hubspot-state-of-inbound-2015-report/ p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority proving ROI is a big ‘problem’ and is cited more the larger the company why so important? because proving ROI gets you more budget that said it is getting less important each year (p19) Shot 7: Community recommendation of the week inbound.org: http://inbound.org/ eg Customer forum: http://inbound.org/group/hubspot-customer-forum