013 - Goal Setting

Recorded: 29 December 2015 For show notes please visit: http://hubshots.com/episode-13 Welcome We’re halfway to being credible: http://contentmarketinginstitute.com/2015/11/podcasting-trend-tips-tools/ “About 50% of podcasters who start will quit when they hit episode seven,” he says. “Then 50% of those remaining will quit by the time they hit episode 23. If they make it beyond the 25-episode show mark, they have a pretty good chance of lasting two years.” Our next goal: get to episode 26! Action item: ship it! Shot 1: Inbound Thought of the Week 45 weeks to go until Inbound 2016 8-11 November 2016: http://www.inbound.com/ Action item: start planning your learning activities for 2016 Shot 2: HubSpot feature/tip of the Week Don’t neglect workflows: http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot From Sep 2012, updated Oct 2015: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx Action item: Ensure workflows are a key part of your marketing process. Review your existing workflows, and use them to improve the quality of your database. Shot 3: Challenge of the Week Challenge your hunches From June 2015: https://www.distilled.net/resources/your-hunch-is-probably-wrong-the-importance-of-testing/ Sam Nemzer – Hierarchy of evidence for digital: Test your hunches Action item: review the assumptions you’ve made previously and consider re-testing them e.g. Facebook Advertising, Content Strategy, Persona definitions Shot 4: Opinion of the Week http://mashable.com/2015/12/18/content-marketing-predictions/ From the list: #9. Focus will shift from engagement to goal-based outcomes “Over the last twelve months, we’ve seen marketers start to focus away from traditional publisher-centric metrics (page views, uniques, likes) to engagement metrics (attention minutes!). But next year we will see another significant shift to goal-based metrics. For most marketers, this means measuring conversions. Whether it’s a lead capture or signing up for sweepstakes/emails/coupons, conversion-based content marketing will get us closer to the holy grail of real marketing ROI; the ones that can measure multi-touch attribution will win.” Action item: for 2016 review your KPIs and make them based on conversions Shot 5: General Tip of the Week From Jan 2014: https://raventools.com/blog/meta-descriptions-how-to-guide/ Action item: the start of the year is a good time to review all the page Titles and meta descriptions for your site pages Shot 6: State of Inbound Item of the Week State of Inbound 2016: http://www.stateofinbound.com/ Content Marketing in Australia 2016: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/ Action item: review the reports Shot 7: Motivation of the Week https://moz.com/rand/my-complicated-relationship-with-no-longer-being-ceo/ Action item: be honest about your strengths and weaknesses, get help where you need it, excel where you don’t Shot 8: Resource of the Week Raven Social Checklist: https://raventools.com/socialchecklist/ HubSpot daily checklist: http://blog.hubspot.com/customers/social-media-daily-checklist Action item: choose the 2 or 3 social channels you are going to focus on (based on data), and do them well Shot 9: Podcast of the Week HubSpot To Go – http://www.togo.fm/ Shout out to Chris Mottram – http://www.mottrammediagroup.com/ Get your sticker – we have a few left – leave your address, or don’t (allows us to get to know you better): http://hubshots.com/contact/