021 - Interview with Ryan Bonnici - HubSpot Marketing Director Asia Pacific and Japan

Welcome to Episode 21 of HubShots! Recorded: Friday 12 February 2016 and Wednesday 24 February 2016 Full transcript available at: http://hubshots/episode-21/ This episode we have a fantastic interview with HubSpot marketing expert Ryan Bonnici. Ryan is HubSpot's Asia Pacific Marketing Director. Some of the key items covered in the interview: - picking the right few channels to work on - ideal for marketing managers who are looking to grow into marketing director and CMO roles - picking the right metrics to focus on - reporting the right ROI metrics to motivate other departments - product hunt success - co-partnering success - doing less webinars - the importance of data and working backwards around what sales teams need - fanatical about hiring - being remarkable in some way Full transcript available at: http://hubshots/episode-21/