030 - The Feedback Episode

Welcome to Episode 30 of HubShots! Recorded: Tuesday 19 April 2016 Full show notes are available here: http://hubshots.com/episode-30/ Welcome We made it to episode 30 – here’s to producing episode 50 before we get to Inbound…! How many days to INBOUND16 > http://hubshots.com/inbound-countdown/ Shot 1: Inbound Tip of the Week HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face. Inbound prediction: Bill and Melinda Gates will be speakers Alec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/ Shot 2: HubSpot Feature/Tip of the Week Add both a link and an image CTA in emails – otherwise Google Apps might sometimes not show images. Action item: Get Feedback from recipients about whether your CTA images are showing in emails Using HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot Action item: If you are using HotJar (click tracking tool) with HubSpot make sure you use the integration Shot 3: Challenge of the Week Understanding what is important to clients and not to us. Action item: Get Feedback about what is *really* working (use data and subject matter expertise, not ignorance) Shot 4: General Tip of the Week Using Facebook page promotion – going old school ? Just because something stopped working a while back, doesn’t mean it hasn’t changed since them. Action item: Retest old tactics again to see if they’ve changed in their effectiveness Shot 5: State of Inbound Item of the Week Feedback about what Buyers want from Sales: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve 3 Key Takeaways: 1: demos are part of the awareness stage Interesting behaviour trend: “Our data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they’re potentially buying, and they want it right away.” How you can respond: “Most teams can’t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor’s website can satisfy the buyer’s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations.” 2: what buyers want versus what sales want to discuss on the first sales call The Sales Disconnect Action item: use this feedback about the sales disconnect to help change your approach to sales calls 3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising Customer Service are more trusted This is really useful feedback! Action item: Incorporate the Customer Service team into your Buyer’s journey Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/ Shot 6: Motivation of the Week Feedback from a customer. Web site grader – customer sent me their bad grader with SEO: https://website.grader.com Need help improving your website grader score? fill out this form: http://hubshots.com/website-grader-help/ Shot 7: Resource of the Week HubSpot Connect partner – Beacon: www.beacon.by @beacon_by Available on App Sumo for $25 – use AppSumo for testing and getting feedback: http://www.appsumo.com/beacon/ Shot 8: Podcast of the Week Caught up on my HubCast listening – some good tips from George and Marcus: http://www.thesaleslion.com/the-hubcast-86-smart-content-cost-articles-hubspot-favicons/ Helpful feedback on how to write a cost article: http://www.thesaleslion.com/how-to-write-cost-article-template-tips-instructions/ Leave us your feedback – how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/