043: So Many HubSpot Updates

Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Full show notes available here: http://hubshots.com/episode-43/ Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/ Shot 1: Inbound Thought of the Week Only 111 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Agendas: https://www.inbound.com/inbound16/agendas Executive Leadership agenda has an image of Daenerys Targaryen – lol Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016 Prediction: Shot 2: HubSpot Feature/Tip of the Week Using the Keyword Tool: https://app.hubspot.com/keywords/ A quick tip for people who may have forgotten about it The XEN agency site ranks #27 for the term ‘ryan bonicci’ Searching for Ryan Bonicci Check the difficulty score for Ryan – 97! Shot 3: Challenge of the Week Too many HubSpot updates to choose from ? Page Performance updated – now labels External versus COS pages clearly Contacts (and Companies and Deals) Property history – now clearly see all a full log of property changes eg: https://app.hubspot.com/contacts/306227/contact-beta/10723127/history Inline editing of notes in the timeline Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked – but the next items in the timeline will show if they are on the site (but external links you won’t see) Shot 4: General Tip of the Week Dealing with HubSpot bounced email contacts Fix the email, and then contact HubSpot support Create a new contact and merge the bounced one’s timeline history the new contact Shot 5: Opinion of the Week Is content as a strategy ultimately doomed? https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links Take away: need to have content strategy in place, depends on the industry you are in. Shot 6: State of Inbound Item of the Week https://research.hubspot.com/reports/the-future-of-content-marketing Based on a survey of 1091 global internet users. Consumer interests Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region. Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users. Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently: Is it really updated?? Shot 8: Listener Tip of the Week Social media tools – what other options are there Shot 9: Podcast of the Week The Andrew Hansen Show: https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2 Shot 10: Lol of the Week Behold the rise of Marketing with Pokemon related blog posts… Shot 11: App of the Week Canva for iPhone: https://about.canva.com/iphone/ https://www.instagram.com/p/BIEqcITgCN_/