100: Brian Halligan, CEO of HubSpot, on Marketing - Past, Present and Future

Welcome to Episode 100 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode, we chat with Brian Halligan, CEO and Co-founder of HubSpot. We discuss marketing past, present and future. Brian Halligan discusses how the Grateful Dead were inbound marketing pioneers and shaped HubSpot's mission. He then looks to the future and where sales and marketing is heading and how to take advantage of current opportunities. Full show notes and transcript available at: https://hubshots.com/episode-100/ Recorded: Wednesday 12 July 2017 | Published: Friday 15 September 2017 It’s a fascinating insight into Brian’s love of The Grateful Dead, a band who pioneered the idea of inbound marketing. We then learn more about how HubSpot developed as a company in the early days, through to how they are embracing machine learning and what Brian refers to as Convert 2.0. The interview finishes with Brian’s advice for marketing managers and marketers keen to accelerate their careers. Full show notes and transcript available at: https://hubshots.com/episode-100/