251: The Psychology of A/B Test and Measure

This edition we dive into: • Psychology studies that have been ‘reversed’ (ie debunked) • What this means for marketers • And how this can motivate us to do A/B testing • How to do A/B testing in HubSpot • Is HubSpot testing whether they can make us do more testing? • Be wary of your biases • The importance of your website’s visual presentation • GA4 guide Full show notes available here: https://www.hubshots.com/episodes/episode-251 Recorded: Wednesday 30 June 2021 | Published: Friday 02 July 2021