Telling Stories That Stick: Building a Brand with Love 🩷

From newsrooms to boardrooms, Katie’s journey is filled with lessons on leadership, personal power, and why you don’t need to tone it down to level up. From managing campaigns for Real Housewives to scaling her own agency while navigating motherhood and NICU life — Katie shows us what it means to be relentless, resourceful, and real in an industry that’s always evolving.

This is not just a story of business — it’s a masterclass in how to build a brand, trust your gut, and keep going (even when people say “that’s not how it’s done”).

👠 Key Moments:

Katie’s leap from investigative reporter to entrepreneur — and what sparked the shift
Building Love Social Media from scratch
Sexism, style, and standing tall in rooms full of doubt
Real talk on balancing ambition, boundaries, and baby bottles
Why your story matters — and how to share it with strategy and soul
What it’s really like managing major celebrity brands online
The 5 things every powerful woman needs to thrive

This episode is a celebration of bold pivots, self-belief, and the kind of leadership that breaks stereotypes and algorithms alike.

Adding a chic twist to each episode, the 'I Want Her Shoes Podcast' is recorded in Anna’s stunning personal closet, strategically located near the vibrant Miami Design District. This unique setting not only provides a visually captivating backdrop but also embodies the spirit of fashion and innovation that the area is known for.

📺 Watch the episodes on YouTube to get a glimpse of this one-of-a-kind Miami closet—it’s definitely worth the view! https://www.youtube.com/@IWantHerShoesPodcast

IWHS Pod Instagram: https://www.instagram.com/iwanthershoespodcast/
IWHS Pod Website: https://iwanthershoes.com/
Anna’s Instagram: https://www.instagram.com/iwanthershoes/
Katie’s IG: https://www.instagram.com/katielovesocial/
Katie’s LI: https://www.linkedin.com/in/katielovesocialmedia/
Love Social Media: https://www.loveyoursocialmedia.com/

EPISODE CREDITS:

Writer and Host: Anna Anisin

Produced, edited, and mixed by the Formulatedby Team

LINKS:

Visit the I Want Her Shoes Website

Follow on Instagram

Watch on YouTube

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