IAMN #35: Where Are You Directing Your Audience?

In episode #34 of IAMN: I am Northbound, Jayson talks wants to ask you the question: "Where are you directing your audience?" As a music artist, you should always be moving your audience toward one common destination, so you are able to measure it. Oh yeah, and he also talks about all the new ListenPages updates for the 2020 relaunch.

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In episode #35 of IAMN: I am Northbound, Jayson talks about why you should pay attention to the individual lives of your listeners -- and how Taylor Swift is using this same strategy to dominate the music industry.