IAMN #42: How to Steal Listeners From The World's Biggest Music Artists

In episode #42 of IAMN: I am Northbound, Jayson breaks down the incredibly outside-of-the-box thinking of Sarah Tilghman, a fellow member of the IAMN community, for her brand new single release. She managed to turn her single launch into an inspiring influencer campaign / incredible user experience -- and was cleverly able to help her listeners associate her new song as the 'solution' to a certain emotion. If you can do this, you can successfully steal listeners away from the world's biggest music artists. Find out how on today's episode!

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