#348 - The Identity Data Dilemma: Martech, Adtech, and IAM with Eve Maler
Eve Maler returns to Identity at the Center for her seventh episode, bringing her signature insight and humor to a deep conversation about the state of digital identity. Jeff and Jim explore the gap between lagging IAM programs and next-gen technologies with Eve, who dives into her research on non-human identities, the power of identity services as products, and how martech and adtech intersect with customer IAM. Plus, get a preview of her EIC talk and the latest on Identi-Squabble, the identity game show set for Identiverse. Don't miss this packed and playful discussion!
Timestamps:
00:00 - Assume breach, assume tracking
02:03 - Jim’s IAM theory and gap analysis
10:00 - Identi-Squabble game show preview
13:00 - Eve joins, talks SXSW experience
18:00 - Non-traditional Venn diagrams & stakeholder models
22:00 - Personhood credentials and digital death
27:00 - MarTech, AdTech, and the identity connection
35:00 - Consent is dead: what it means for IAM
47:00 - Treating identity as a product
50:00 - Identity’s role in organizational silos
53:00 - Identity Security: what is it really?
59:00 - Is “identity” big enough to hold all these qualifiers?
01:00:00 - Lighter note: would you rather meet past or future self?
Connect with Eve: https://www.linkedin.com/in/evemaler/
Venn Factory: https://www.vennfactory.com/
Conference Discounts!
Identiverse 2025 - Use code IDV25-IDAC25 for 25% off: https://identiverse.com/
Connect with us on LinkedIn:
Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/
Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/
Visit the show on the web at http://idacpodcast.com
Keywords:
Eve Maler, IAM, Identity at the Center, Identiverse, Identisquabble, Martech, Adtech, Personhood Credentials, Identity Security, Consent Management, Non-Human Identity, Identity as Product, Digital Identity, Venn Factory, Identity Governance, IAM Strategy, South by Southwest Identity, Privacy by Design
Senaste avsnitt
En liten tjänst av I'm With Friends. Finns även på engelska.