IDology #11 - Most common mistakes in product development

In episode #11 Voytek Hołysz tries Rafał Piłat to spill as much as possible about common mistakes companies make when developing a new product. Rafał is an entrepreneur and co-founder of Mindsailors, an awarded industrial design company, with over 15 years of experience as a designer himself. Voytek is the COO of Mindsailors, with 15 years of experience in running a business in creative B2B services, marketing, sales and video production.