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Digital Fairness and the Digital Economy: Can Europe strike the right balance?

68 min • 14 juli 2025

In a bid to ensure both fairness and competitiveness, EU policymakers have been grappling with how best to protect consumers online while also boosting the digital economy. Digital services and online marketplaces, advertising, and personalisation have facilitated business growth and innovation but have also driven concerns about risks for consumers and about the misuse of personal data. Policymakers are now seeking to address these issues through initiatives such as the anticipated Digital Fairness Act while also proposing regulatory simplification to ease burdens on businesses - potentially requiring that a delicate balance be struck. In this event an expert panel will discuss if and how the EU can enhance digital fairness and consumer protection without harming innovation or widening the competitiveness gap between European firms and their international rivals. This event is organised by the IIEA and supported by Google. The panel for this event includes: Vanessa Hartley, Head of Google Ireland and Vice President for Europe, the Middle East and Africa for Large Customer Sales; Síona Ryan, Director of Digital and Data Regulation, Competition and Consumer Protection Commission (CCPC); Marco Pierani, Director of Public Affairs and Media Relations, Euroconsumers; Regina Doherty, MEP

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