Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it?

What's the secret behind Norway's unmatched Winter Olympics dominance? Nicolai Tangen sits down with Anne Marte Pensgaard — Professor of Sports Psychology at Olympiatoppen and a driving force behind Norway's Olympic mental training — to unpack the mindset behind the medals. They explore the "Norwegian model" of youth sport, the science of focus and psychological safety, why early specialisation can do more harm than good, and how the principles of elite sport apply to building high-performing teams and organisations. Anne Marte also shares her belief that joy, community, and gratitude are non-negotiable ingredients for sustained success. 

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday. 

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen and Sebastian Langvik-Hansen. Background research was conducted by Karoline Woie, Anders Meland and Bjørn Mannsverk.

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