Prada Group CEO: The Old Normal of Luxury, the Bet on Versace and Why Patience Beats Trends

In this episode of In Good Company, Nicolai Tangen sits down with Andrea Guerra, CEO of the Prada Group, in Milan to explore the art of building iconic luxury brands. They discuss why luxury must return to its "old normal" of exclusivity and experience, the extraordinary rise of Miu Miu as a rebellious yet inclusive brand, and how the acquisition of Versace opens a bold new chapter for the group. Andrea also shares his philosophy on resonant leadership, empowering people to express themselves and embracing debate to reach better decisions. With ambitions spanning generations, the Prada Group is playing the long game.

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday. 

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen and Sebastian Langvik-Hansen. Background research was conducted by Isabelle Karlsson.

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